The Campus Lantern

The "Marketables"

Is there anybody more marketable than Tiger Woods? His sponsorships off the course trump any type of cash he makes while golfing. His Nike, Buick, and other endorsement deals are worth an estimated $110 million—essentially meaning he is a very rich guy. What makes him so marketable? His infectious smile and complete dominance in a sport that so few have ever dominated has led to his infinite popularity.